The original founder, Steve Callanan, had over 10 years experience in TV and video running his own production company before focusing on an interactive video concept and developed the world’s first browser-based video motion tracking engine. He was later joined by his co-founder, Dan Garraway who with broad knowledge and expertise in web development and cloud infrastructure helped take the idea to market. The concept was derived from experience working with broadcast and online video and the technology required to distribute content to a global audience. These original founders engineered and developed the concepts, prototypes, beta platform and some of the live service still in use today. They naturally stepped into the CEO and CTO roles as the company grew but while direction and strategy is still nurtured by those founders, the engineering and day-to-day programming is carried out by professionals with superior expertise.
"... the world’s first browser-based video motion tracking engine."
WIREWAX has now developed a complete, and world first, cloud-based, end-to-end pipeline for video ingestion, decomposition, analysis and delivery with the ability to add advanced annotations in real-time. The research and development involved in the process is new and unparalleled.