why
?

It’s time to back the interest with intelligence

TL:DR;

We can make videos faster, cheaper and with more drone shots (you know you love ‘em) but, it’s just another video. You can’t do the same thing as everyone else and expect to get different results. It’s time for your video to evolve.

RECOGNIZED LEADERS

webby
bafta
digiday
cannes
clio
creativepool
kidscreen
promax
modeld
campaigntech
wirewax founders

the mission

The mission is simple; to make video as intelligent as the rest of the web.

Steve Callanan, CEO + Dan Garraway, co-founder

PLATFORM PRINCIPLES

Before understanding the how, we know it’s really ruddy important you have the why.
It comes down to 3 principles:

data

Content needs context to be valuable

WIREWAX automatically extracts metadata from content assets and then uses interaction to create data that drives decision making. 150 data points a second, to be exact.

intereaction

Interaction is the lesson of the internet

When viewers interact, they decide, just as everything else on the internet. IPG Media Labs went and proved it for y’all too and found viewers spent 47% more time on interactive video. Worthy note - they also found the videos were 32% more memorable and drove a whopping 9X lift on purchase intent.

creativity

Creativity is now the currency

Creativity is now the currency of value and if you’ve ever seen and smelt ad-tech, you’ll know the reason why. The new shop front is your video. It should have the same level of importance.

strategy support

combined to bring you the world leaders in interactive storytelling

Yvonne

Yvonne is executive vice president of our ‘experience makers’ team and hails from creative shops like Droga5, BBDO and Tumblr.

Justin

Justin, former Global Chief Revenue Officer (CRO) for urban innovation publisher TimeOut has joined wirewax to work with creator community globally and strategically.

Steve

Steve is the CEO and co-founder of WIREWAX, heard of it? The original brain of the computer vision, before it was cool - Steve has truly transformational product engineering synapsys.

Dan

Dan is the co-founder of WIREWAX working globally on growth and strategic partnerships with a creative brain and the body of a small sack of potatoes.