Since the beginning of WIREWAX, our mission has always been to build an environment where creating interactive videos is friction-free, fast and for all; for that reason we’ve gone above and beyond to build, innovate and exploit technology wherever possible to ensure we stick to that promise.
Over the last 5 years, I’ve been speaking about WIREWAX at more events than I can remember; Brightcove PLAY, NYTM, WIRED, SXSW to name but a few, but the ones that always stick in my mind are those organized by the great people over at Decoded Fashion.
Those of you with rose tinted sunglasses may not have noticed the rose pink announcement bar at the top of the website for the last week. It’s been alerting the world to the first interactive 360º video for Berlin Station.
Last year we launched the biggest update to the WIREWAX platform; a multi-page, end-to-end management and authoring environment that maximized the browser real estate, improved video management and made a shift to a fully HTML5 power tool.
It's been a few years since the WIREWAX player has seen a refresh. The incumbent player was designed to cater for big changes in the accessibility of interactive video across devices and at the cusp of mass mobile adoption.