Adulting With Jane: New DIY Comedy Short Series Sets Up to Bring Shoppable Entertainment To Gen-Zers.
October 10th, 2019
Merging the world of sitcom and “How-To”, established creator/executive producer Jenny Paul is setting up to launch her dynamic new millennial-focused shoppable interactive short series, Adulting with Jane, built exclusively in WIREWAX Studio.
The series, launching October 22nd on ROKU, Chromecast, Amazon, Vimeo, AppleTV, and adultingwithjane.com, is driven by parent company Intent Entertainment LLC’s mission for the show to partner with brands, people, and products that share an aim to serve the personal development and quality-of-life improvement goals of millennials and Gen-Zers.
In addition to being a captivating way to learn new skills, Adulting with Jane will be one of the first narrative series ever to feature shoppable video technology. When you see and like a featured product in the show, you can click on it, buy it on the spot, and easily return to the episode.
The cast is led by Ms Paul as Jane, a 20/30-something with average millennial problems and a star-studded cast of expert/influencers in each season to teach Jane how to “adult.”
“We are very excited to be working with WIREWAX on our new shoppable DIY series, Adulting with Jane. As our audience and demographics for the show are largely Millennial and Gen Z, we went looking for a tech platform with a combination of user-friendliness and the least buffering and lag time in playback possible to make sure we could keep our very tech-savvy audience entertained and tuned in. After weeks of internal research, vetting, and testing different platforms, we decided that WIREWAX was the best solution on the market for both of our major watchability goals.
We are thrilled to be formally partnered with WIREWAX now, and we look forward to watching their market presence skyrocket as the entertainment industry catches up to this fantastic technology.”
– Jenny Paul, Adulting With Jane
Discover the interactive trailer and more details on the show’s October release at AdultingWithJane.com