Interactive Video For Agencies
June 15th, 2021
With 92% of video marketers stating that noise and competition has increased in the last year, implementing interactive video is a proven way that agencies can not only increase spend from existing customers, but win new business. Get inspired with some of our favorite WIREWAX videos from our agency partners:
Mox London x Football Manager
Creative agency, MOX London, accelerated their video offering using the WIREWAX Studio’s branching technology to deliver interactive experiences for storied franchises including Football Manager.
Using WIREWAX to develop interactive videos for their clients, they were able to expand audiences internationally and elevate the status of the game in numerous markets.
Selling over 1 million copies in just over a month after launch, FM20 launched at No.1 on the EMEA charts and quickly became one of the fastest-selling games in Football Manager history.
ROC Group x Schneider Electric
The WIREWAX Studio has propelled communications agency, ROC Group, to pioneer new forms of storytelling within organizational communications. Most important for ROC Group is incorporating impactful visual storytelling into corporate communications strategy.
That’s where cutting-edge interactive technology from WIREWAX has come in: delivering a fresh perspective and dynamic new medium with the potential to disrupt the industry and enhance more “traditional” communication methods such as print.
By bringing “content branching” techniques to previously linear internal communications, ROC Group is able to offer audiences a relevant, personalized user experience and leverage the science of effective storytelling in new ways to increase viewer retention, engagement and recall.
Universus x Subaru
Our media agency partners in the Great North, Universus Media, introduced SiriusXM to interactive video as a dynamic solution to several key business challenges, including product training for thousands of auto dealerships across the country amidst a pandemic and consumer engagement at Canada’s largest auto show.
Utilizing both branching and impeccable design work, Universus has successfully created interactive journeys for auto companies throughout Canada, allowing viewers to explore different models, find a dealer, and learn more about their car all in one cohesive experience.