UK based retailer MATCHESFASHION, known for their global luxury brand offering, adopted shoppable video in 2017 as a means to tie their stunning video productions into purchase opportunities. Since then they’ve elevated over 40 films in their 5 Carlos Place film collection (named after their London shop location) by incorporating clickable hotspots on clothing for sale within the videos. With incredible success, MATCHESFASHION have been able to drive tangible value through once static videos.
Most recently, MATCHESFASHION expanded their usage to incorporate interactivity in a new way with their ‘Innovators Programme’. ‘The Innovators Programme’ provides support to 12 emerging young designers and brands affected by the current retail economy, by way of worldwide exposure and financial support. The Innovators interactive video introduces the viewer to each of the featured emerging labels, with hotspot opportunities to learn more about each designer and how they’re navigating the industry, and of course, shop their collections.
We are so incredibly excited for the continued innovation and magic created by MATCHESFASHION with WIREWAX.