video hotspots & overlays

Add interactivity with hotspots. Create multidimensional shopping experiences with clickable video overlays. Get more from your video marketing.


what is a video hotspot?

A video hotspot is the visual call-to-action on your interactive video that invites your viewers to interact with your video. Think of it as a button, but way more exciting – as it can track objects in your video and make those objects touchable as well.

what can a video hotspot do?

  • Jump to another point in the video, allowing you to create amazing video branching multi-narrative experiences.
  • Open up creative, interactive, weaponized overlays bristling with additional content and media.
  • Take your viewer out to another URL (click-out) to drive traffic to another destination.
  • Fire off an invisible event you can listen for to trigger actions on your page such as adding items to cart, animations, or content changes.


what is a clickable video overlay?

An Overlay is content that can appear within your video, triggered by an interactive video hotspot click or automatically with our Time-Triggers. The sky’s the limit for the content that you can add to your clickable video overlays with our creative Overlay Editor.

what can an overlay do?

Clickable video overlays can display all that incredible additional interactive video content and context you’re looking to add to your video. Our Overlay Editor allows you to customize your overlays with powerful creative tools.

These include text, images, shapes, animations, Live Elements™ and more. You can even drop in another video.


Video hotspots let your user interact with your products.
Clickable video overlays let users easily find the information they care about.
Use interactive video hotspots to engage users powerfully.
Put the power into your users’ hands with interactive video hotspots.
Clickable video overlays naturally increase user engagement with your advertising.
Video hotspots inspire users to take action when engaging with your marketing.