What do users and brands use WIREWAX for?

These are just a few of our most common use cases. Click on any of the bullets below to see examples.

 
 

Our Features

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AUTOMATED HOTSPOTS
People, objects and products can be automatically identified with a hotspot added and the motion of the object tracked as it moves in the scene. This allows viewers to direct click, touch or use a device/remote to interact with any item in the video.
VIEW EXAMPLE

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HOTSPOT BEHAVIOR
Users can choose what happens when a viewer interacts with a hotspot; whether to pause or carry on playing - even use alongside another feature like ‘wishlist’ to allow viewers to add items they like to an-video store.
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STATIC HOTSPOTS
Add lower third and simple buttons to a video.
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WISHLIST
Seamlessly add products to an internal wishlist to allow the viewer to convert at any point that suits them.
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BRANCHING
Create decision points in a video that allow a viewer to decide the path and outcome.
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CAMERA SWITCHING
Let the viewer swipe between scenes and switch cameras.
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360º INTERACTIVE VIDEO
WIREWAX launched the world’s first interactive 360 experience with US TV network, EPIX in 2016. Unique features like Sticky hotspots allow moving people and objects in your 360º video to become interactive.
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SLIDER/MULTI-VIDEO PLAYBACK
Allow your audience to slide or switch between different videos within one. This feature is best exemplified by seeing this Disney Jungle Book experience, which allows the viewer to swipe between the behind-the-scenes production floor and the finished CGI production of film.
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IN-VIDEO
NAVIGATION & CHAPTERING

Allow your viewer to quickly navigate inside a video with topics and chapters as opposed to scrubbing the timeline.
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END CARD
When a video has completed, viewers can be recommended additional content and given recaps on what they saw or interacted with.
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